Dear Carolyn,

Online testing is often an overlooked and underused technology in the space of web optimization. This is surprising given the fact that 48% of marketers who employ testing say they gain a competitive advantage and cite increases in online conversions and customer satisfaction as top benefits.

In this independent report, Forrester reviews why so few marketers are currently testing and provides recommendations to begin testing immediately.

This report will review:

• Why only 26% of marketers are currently testing
• How proper testing increases conversion and customer satisfaction
• An online testing vendor matrix

If you are one of the 74% of marketers who are currently not testing, you may be missing out on the next frontier of website optimization.